Setting Boundaries in the Real Estate Field

The Real Estate Woman Podcast

Reclaim Your Time: Setting Boundaries in Real Estate

With clients constantly demanding your attention at all hours, being a real estate agent feels like being a 24-hour convenience store. How do you set boundaries in the real estate field?

In this Real Estate Woman Podcast episode, we’re going to dive into the nitty-gritty of setting boundaries in real estate. 

We’ll explore practical strategies for reclaiming your time, maintaining your sanity, and still providing top-notch service to your clients. 

The Danger of the “Always Available” Trap

Many of us in the real estate world fall into the trap of being “always available,” believing it’s the key to exceptional client service. 

But here’s the truth: it’s a recipe for burnout, resentment, and an unhealthy work-life balance.

We all want to be there for our clients. We want to be the agent they can count on, day or night. But the reality is being “always available” is a myth. It’s simply not sustainable.

Is it Worth the Sacrifice?

When you promise clients 24/7 access, you set yourself up for a never-ending stream of calls, texts, and emails.

You sacrifice your personal time, your sleep, and your sanity. And let’s be honest, no one’s productivity is at its peak at 11 pm when they’re trying to decipher a frantic text about a leaky faucet.

  • Burnout: The constant pressure to be “on” can lead to exhaustion, decreased motivation, and even health problems.
  • Resentment: When your personal life takes a backseat to your client’s needs, it’s easy to start feeling resentful and unappreciated.
  • Unhealthy Work-Life Balance: Constantly juggling work and personal responsibilities can leave you feeling like you’re failing at both.
Reclaim Your Time_ Setting Boundaries in Real Estate

Debbie’s Lighthearted Approach to Setting Boundaries

So, how do we break free from this trap? It starts with setting clear expectations with clients from the very beginning. 

Personally, I like to use a bit of humor to ease into the conversation. When I’m meeting with new clients, I tell them, “If the house is on fire, call the fire department. If the transaction is on fire, I guarantee I’m working on it.”

I also explain that while I’m dedicated to providing exceptional service, I’m not available 24/7. I have a life outside of real estate, and I value my time with my family and friends.

This approach sets a realistic expectation and helps clients understand that while I’m committed to their success, I also have boundaries. It’s a win-win situation.

Actionable Tips for Communicating Your Boundaries

Here are our go-to tips to set clear and realistic boundaries with your clients. 

  • Develop a script: Prepare a clear and concise explanation of your availability and preferred communication methods.
  • Use humor: A little lightheartedness can go a long way in making the conversation comfortable and memorable.
  • Be confident: Project confidence in your abilities and your commitment to providing excellent service, even with boundaries in place.
  • Reassure clients: Let them know you’ll be responsive during business hours and available for emergencies but that you also need time to recharge and focus on other aspects of your life.
Reclaim Your Time_ Setting Boundaries in Real Estate Business

Practical Strategies for Upholding Your Boundaries

Setting boundaries is one thing, but upholding them in the real estate field is another challenge altogether. 

Use Technology Wisely

We live in a digital age, and technology can be both a blessing and a curse. But when used strategically, it can be a powerful tool for setting and maintaining boundaries.

Schedule Emails and Texts

Many email and texting platforms allow you to schedule messages to be sent at a specific time. Use this feature to avoid sending late-night responses that can trigger a back-and-forth conversation.

Automate Routine Tasks

Explore tools and software that can automate tasks like social media posting, email marketing, and lead nurturing. This frees up your time for more meaningful interactions with clients and prospects.

Set Up an After-Hours Voicemail

Lastly, let callers know your business hours and provide an alternative contact for emergencies.

Debbie Lariviere Women’s Leadership in real estate

Treat Your Time Like an Appointment

Your time is valuable, so treat it as such. Block off specific times in your calendar for personal commitments, self-care activities, and family time.

These are non-negotiable appointments, just like your client meetings and showings.

Let your clients know when you’re available and when you’re not. If you have a standing appointment every Tuesday morning for yoga, let them know upfront.

While it’s important to stick to your boundaries, be willing to make exceptions for true emergencies or urgent client needs.

Hire Help

As your business grows, consider delegating tasks that don’t require your direct expertise. This could include hiring an assistant to handle administrative tasks, a social media manager to maintain your online presence, or a showing agent to help with open houses and client appointments.

Remember, you don’t have to do it all yourself. Delegating tasks not only frees up your time but also allows you to focus on the high-value activities that only you can do.

Debbie Lariviere Reclaim Your Time_ Setting Boundaries in Real Estate

“Eat That Frog”

Have you ever heard of the book “Eat That Frog” by Brian Tracy? The concept is simple: tackle your most challenging or least enjoyable task first thing in the morning. This prevents procrastination and sets a productive tone for the rest of your day.

Identify the “frogs” in your business – those tasks you tend to put off or dread. Schedule them for the start of your day, and don’t allow yourself to get sidetracked until they’re done.

Proactive Communication to Set Real Estate Boundaries

One of the best ways to prevent late-night client calls and texts is to be proactive with your communication. Keep your clients informed about the progress of their transactions, answer their questions promptly during business hours, and set clear expectations for response times.

By staying one step ahead and keeping your clients in the loop, you’ll minimize the need for them to reach out after hours.

Reclaim Your Time_ Setting Boundaries in Real Estate (2)

The Benefits of Setting Boundaries

Setting boundaries isn’t just about protecting your time; it’s about creating a more sustainable and fulfilling career in real estate.

  • Reduced Stress and Burnout: When you have clear boundaries in place, you’re less likely to feel overwhelmed and overworked. This leads to reduced stress levels and a lower risk of burnout.
  • Improved Work-Life Balance: Setting boundaries allows you to create a healthy balance between your professional and personal life. You’ll have more time for family, friends, hobbies, and self-care.
  • Enhanced Client Relationships: When you’re well-rested, focused, and energized, you can provide better service to your clients. Setting boundaries actually helps you build stronger relationships by demonstrating that you value your time and theirs.

Take Your Time Back

Ready to take control of your time and achieve your real estate goals? Book a free strategy session with Monter Coaching today. We’ll help you develop a personalized plan for success so you can reclaim your time, set healthy boundaries, and soar to new heights in your career.

Remember, you’re not just a real estate agent; you’re a woman, a leader, and a force to be reckoned with. It’s time to unleash your full potential and create a business that supports your life, not the other way around.

The Real Estate Woman podcast is produced by Two Brothers Creative.

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Tracking Your Real Estate Business Success

The Real Estate Woman Podcast

Track Your Numbers, Track Your Real Estate Business Success

Why are numbers crucial for your real estate business success? While the real estate world might be fueled by passion, intuition, and the thrill of the deal ±— your numbers are the one thing that needs to be as cold and clear as water. Your bank account is the only unemotional aspect of your entire business.

So, are you ready to take charge of your real estate numbers? In this Real Estate Woman blog, we tell you how to embrace the power of numbers and unlock your true potential for success (as I always say).

Why Tracking Your Numbers Matters

Many agents, especially in the early stages of their careers, treat their businesses like hobbies. They focus on the excitement of closings and the satisfaction of helping clients find their dream homes. But without a solid understanding of their numbers, they’re essentially driving blindfolded, hoping for the best. But not truly being in control.

This is where the power of data comes in. By tracking your key metrics, you can gain valuable insights into your business performance.

You can identify your strengths, pinpoint areas for improvement, and make informed decisions that lead to sustainable growth.

Transforming Emotional Chaos Intro Clarity

Tracking your numbers transforms chaos into clarity. It empowers you to set realistic goals, measure your progress, and make adjustments as needed. 

How To Track Your Real Estate Numbers?

Tracking your numbers doesn’t have to be overwhelming. You can start small and gradually build up your tracking skills as your business grows.

Think of it like upgrading your car – you can begin with a basic model and add features as you go.

Counting Commissions

This is the foundation of tracking. It involves keeping tabs on your monthly and annual closings, pending, active listings, and gross/net commissions. 

This is the most basic form of tracking your income and success — the one thing every real estate agent needs to be doing. 

Counting Beans and Dreams

At this level, you start digging deeper into your data. Track the ratio of buyer vs. seller transactions, calculate your conversion rates, and analyze your lead generation efforts. 

This is where you start to see the bigger picture and identify areas for optimization.

Tracking Numbers

Now you’re getting serious! You’re tracking open house data, analyzing lead sources, monitoring your social media performance, and even keeping track of how much time you spend on lead generation. 

You’re leaving no stone unturned in your quest for data-driven insights. 

Financial Mastery

At this level, you’re a financial whiz. You’re creating cash flow predictions, tracking your budget meticulously, and reviewing your profit & loss statement and balance sheet monthly. 

You’re not just tracking your numbers; you’re using them to make strategic decisions and drive your business forward.

Overcoming the “Womp Womp” of Numbers

Let’s be honest – tracking numbers might not be the most glamorous part of being a real estate agent. It can feel a bit like listening to Charlie Brown’s teacher – “womp womp womp.”

But here’s the thing: it’s absolutely essential for building a successful and sustainable business.

I’ll admit I wasn’t always a numbers person. In fact, I used to dread tracking my metrics. But then, I was required to report my brokerage numbers weekly on a national leadership call. Suddenly, those numbers became very real, and I realized I needed to get a handle on them.

I started small, creating simple tracking sheets and keeping them in my car (on green paper, of course, for money!). I made it a habit to track my activities at the end of each day, even if it was just for a few minutes.

The Results of Tracking for Real Estate Success

Gradually, I began to see patterns emerge. I learned how each number impacted the next, and I gained a deeper understanding of the financial health of my business. It was a game-changer!

Trust me, if I can do it, so can you! Start small, be consistent, and don’t be afraid to ask for help from a coach or bookkeeper.

Making Real Estate Business Tracking Fun

Tracking your numbers doesn’t have to be a chore. In fact, you can make it fun and engaging for yourself and your team!

  • Contests and Incentives: Create friendly competitions within your team or office. Offer prizes or rewards for achieving tracking goals.
  • Visual Tracking Tools: Use visual aids like thermometers or progress charts to track your progress toward your goals.
  • Theme Days and Celebrations: Make tracking a celebration! Have themed call sessions, ring a gong when appointments are set, and offer small rewards for accomplishments.

Remember, the goal is to create a business that’s both profitable and enjoyable. By making tracking fun and engaging, you’ll be more likely to stick with it and reap the rewards.

Start Tracking Your Real Estate Growth Now

And, if you’re ready to take your career to the next level, I invite you to book a free strategy session with Monter Coaching.

Let’s explore how you can harness the power of numbers, which can take you from just surviving in the real estate field to becoming the leader you were born to be.

The Real Estate Woman Podcast is Produced by Two Brothers Creative

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Boost Your Real Estate Business this 2024

The Real Estate Woman Podcast

Reclaim Your Time and Boost Your Real Estate Business

Do you find yourself mindlessly scrolling through feeds, losing precious hours to the allure of perfectly curated lives and endless cat videos? It’s time to break free from the scroll and reclaim your valuable time for your real estate business.

In this Real Estate Woman Podcast episode, we teach you how to get your time back and even how to become more productive.

The Social Media Trap

Let’s face it: we’re all guilty of falling into the social media time trap. Studies show that the average person spends a whopping 2-3 hours every single day on social media.

That translates to 40-60 hours a month—an entire workweek! As busy real estate professionals, we simply can’t afford to waste that much time.

We’ll uncover the hidden costs of social media addiction and provide actionable tips to help you break free, reclaim your time, and skyrocket your productivity. It’s time to turn those wasted hours into real estate wins!

Reclaim Your Time and Boost Your Real Estate Business

The High Cost of Social Media Addiction

It’s easy to dismiss social media as a harmless distraction. But let’s crunch the numbers and see how those mindless scrolls are impacting your bottom line.

Lost Listings

Consider this: The average real estate agent spends roughly 10-12 hours on each listing, from lead generation to closing. If you’re spending 10 hours a week on social media, that’s potentially one less listing you’re taking each week. 

Over a month, that’s four listings you could be missing out on!

The Financial Impact:

Let’s translate those lost listings into lost commissions. With an average sales price of $400,000 and a 3% commission rate, each listing represents a potential $12,000 commission.  

Four listings a month equates to a staggering $48,000 in lost income!

Even if we’re conservative and assume you’re only losing half that potential income, that’s still $24,000 a month – or a whopping $288,000 a year – left on the table due to social media distractions.

Debbie Lariviere Women’s Leadership

The Opportunity Cost:

Beyond the direct financial impact, consider the opportunity cost of social media addiction. Those hours spent scrolling could be invested in:

  • Prospecting and lead generation
  • Nurturing client relationships
  • Developing your marketing strategy
  • Expanding your professional network
  • Investing in your personal and professional development

Honestly, the possibilities are endless.  By reclaiming your time from social media, you can focus on the activities that truly move the needle in your business.

Breaking Free from the Scroll and Taking Control of Your Real Estate Business

Ready to break free from the grip of social media and reclaim your time? Here are some actionable tips to help you regain control:

Delete Unused Accounts:

Be honest with yourself. Are you actively using all of your social media accounts? If not, it’s time to declutter and focus on the platforms that truly matter to your business.

Turn Off Notifications

Those constant pings and buzzes are designed to keep you hooked. Turn off notifications and check your social media accounts on your own terms, not when an algorithm dictates.

Schedule ‘Dedicated Social Media Time.’ Instead of mindlessly scrolling throughout the day, set aside specific blocks of time for social media engagement and lead generation.

Consider Outsourcing

If social media feels like a time-consuming chore, consider hiring a social media manager to handle your accounts. This frees up your time to focus on what you do best – building relationships and closing deals.

Phone-Free Zones

Create designated spaces in your home and office where your phone is off-limits. This allows you to be fully present in the moment and avoid distractions.

These simple strategies can have a profound impact on your productivity and overall well-being. Above all else, remember, you’re in control.

A Personal Story: Social Media Detox

Now, let’s talk about my daughter.  As of now, she’s a thriving college student, but she made a bold decision in high school to delete all her social media accounts.

 She was struggling with anxiety, constantly comparing herself to others, and perpetually feeling like she was missing out.

By stepping away from the digital world, she reclaimed her time and mental space. Her grades improved, she joined the varsity cheerleading squad, and she blossomed into a confident young woman. 

Today, she’s proud of her decision and actively chooses to engage with the world in more meaningful ways.

Her story is a powerful reminder that social media, while a useful tool, can also be a major distraction and source of stress.  It’s crucial to set boundaries and be mindful of how much time and energy we’re devoting to these platforms.

Reclaim Your Time and Boost Your Real Estate Business (2)

Time Management on Action: Taking Control of Your Time

Ready to turn those wasted hours into real estate wins? Here’s how to take control of your time and unleash your full potential:

  • Track Your Screen Time: Most smartphones have built-in screen time tracking features. Use them! Monitor how much time you’re spending on social media and set realistic goals for reducing it.
  • Focus on Revenue-Generating Activities: Schedule time in your calendar for prospecting, client meetings, open houses, and other tasks that directly contribute to your income. Treat these activities as non-negotiable appointments.
  • Find Alternative Entertainment: Social media can be a quick and easy way to unwind, but it’s not the only option. Rediscover the joy of reading a good book, going for a walk in nature, pursuing a hobby, or simply spending quality time with loved ones.
time management for Real Estate Business and Teams

By recognizing the financial and opportunity costs of mindless scrolling, you can make a conscious choice to reclaim your time and focus on what truly matters.

Remember: Time is money. Every hour you spend scrolling is an hour you’re not building your business.

You’re in control. You have the power to set boundaries and create healthy habits around social media use.

Mindful social media use can lead to greater productivity, better mental health, and more success in your real estate career.

So, what are you waiting for? Put down your phone, step away from the screen, and start soaring to new heights in your real estate business!

Contact  Monter Coaching Today

Are you ready to elevate your leadership capabilities? Are you prepared to face the challenges of your profession and reach new heights in your career? 

A strategic session can provide you with the tools and insights you need to elevate your leadership. 

The journey to shattering the glass ceiling begins today. Elevate your leadership. Transform your career. Make the glass ceiling your new floor.

Book your strategy session today and take the first step toward peak leadership. 

The Real Estate Woman podcast is produced by Two Brothers Creative.

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Mastering Women Leadership in 2024

The Real Estate Woman Podcast

Lead Kindly, But Lead Strong: Mastering Women Leadership

Have you ever found yourself caught between trying to be the “nice” leader while also driving results? It’s a familiar struggle for women leadership in real estate, often feeling the pressure to conform to outdated stereotypes. 

We’re told we need to be nurturing and supportive but also assertive and decisive. It can feel like an impossible balancing act. In this Real Estate Woman Podcast episode, we tell you how to master your leadership to drive effective results. 

Women Leadership

I’ll never forget the time I was leading a team through a particularly challenging transaction. Emotions were running high, and tensions were rising. Instead of bulldozing through the conflict, I took a step back and listened to everyone’s concerns with empathy and understanding. 

By creating a safe space for open communication, we were able to find common ground and reach a solution that worked for everyone. Not only did we close the deal, but we also strengthened our team’s bond and built trust.

Lead With Kindness

That experience taught me the power of empathetic assertiveness – a leadership style that combines compassion with strength. It’s not about being “nice” or “tough.” 

It’s about leading with kindness while still being clear, confident, and results-oriented. How you can cultivate it to achieve your goals as a woman leader in real estate?

Women’s Leadership Real Estate Teams

The Leadership Tightrope: Balancing Strength & Warmth

Women in leadership often face a unique set of challenges. We’re expected to be nurturing and collaborative yet also decisive and authoritative. 

Society often labels us as either “too nice” or “too bossy.” It’s a tightrope walk that can leave us feeling unsure of how to show up authentically.

But here’s the secret: You don’t have to choose between being kind and being strong. The most successful women leaders have mastered the art of blending both qualities. They lead with empathy and warmth while also being assertive and confident in their decision-making. This is the essence of empathetic assertiveness.

Empathetic Assertiveness

Empathetic Assertiveness allows you to:

  • Build strong relationships: By understanding and acknowledging the needs and perspectives of others, you foster trust and collaboration.
  • Navigate conflict effectively: You can address issues directly and honestly while still maintaining respect and compassion.
  • Inspire and motivate your team: By showing empathy and understanding, you create a positive and supportive work environment where everyone feels valued and heard.

The Power of Empathy in Real Estate

Empathy is often seen as a “soft skill,” but in the world of real estate, it’s a superpower. It allows you to connect with clients on a deeper level, understand their needs and motivations, and build lasting relationships based on trust.

Empathy can elevate your real estate game in many different ways.

  • Building Trust & Rapport: When clients feel heard and understood, they’re more likely to trust you and your expertise. This trust is the foundation of any successful client relationship.
  • Skillful Negotiations: By understanding the other party’s perspective, you can find creative solutions that meet everyone’s needs, leading to win-win outcomes.
  • Transforming Feedback: Negative feedback can be tough to hear, but with empathy, you can see it as an opportunity for growth and improvement.
Women’s Leadership

Lead Kindly: Actionable Tips for Cultivating Empathy:

Give your full attention to the person speaking without interrupting or judging. Ask clarifying questions and reflect on what you hear to ensure understanding.

Put yourself in your client’s shoes: Imagine yourself in their situation and try to understand their perspective. What are their concerns, hopes, and dreams?

Instead of blaming or accusing, express your feelings and needs assertively. For example, say “I feel frustrated when…” or “I need you to…”

By practicing empathy, you’ll not only become a better leader but also a more successful real estate professional.

The Strength of Assertiveness in Real Estate

Assertiveness is often misunderstood as aggression or pushiness. But true assertiveness is about communicating your needs, opinions, and boundaries in a clear, direct, and respectful way. 

It’s about standing up for yourself and your team while still maintaining positive relationships.

Women’s Leadership

Debbie’s Story: The Power of Women’s Leadership

When I first entered the real estate industry, baby in tow, I knew I needed guidance to navigate this exciting but often daunting world.  

I sought out two incredible women in my office who were thriving in their careers while also raising families. Mary Krantz and Anne Orris became my mentors, teaching me invaluable lessons about assertiveness, communication, and leadership as a woman.

Their guidance helped me develop the empathetic assertiveness that has become a cornerstone of my success.

Mentorship can be a game-changer for women in real estate. It provides a safe space to learn, grow, and gain the confidence you need to overcome challenges and reach your full potential.

Finding a Mentor

So, how can you find a mentor who leads kindly and has the best characteristics of a woman in real estate? 

Look for successful women in your office, network, or industry organizations who inspire you. Don’t be afraid to ask for their advice or guidance. Many successful people are happy to share their knowledge and experience.

Be respectful of their time, be open to feedback, and actively apply what you learn. If you’re struggling to find a mentor, consider hiring a coach. A coach can provide personalized guidance and support as you develop your leadership skills and navigate the challenges of the real estate industry.

Debbie Lariviere Women’s Leadership

Become The Leaders You Want to Be

Remember, you don’t have to choose between being kind and being strong. As women in real estate, we have the power to embrace both qualities and lead with empathetic assertiveness.

Don’t be afraid to seek out mentors and coaches who can help you develop your leadership skills and reach your full potential. Remember, you have the power to lead kindly, lead strong, and achieve extraordinary success in the real estate world.

And if you’re ready to take your career to the next level, I invite you to book a free strategy session with Monter Coaching.

Let’s explore how you can harness the power of empathetic assertiveness to achieve your goals and become the leader you were born to be.

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Shifting The Perspective on Real Estate Challenges

The Real Estate Woman Podcast

Turning Real Estate Challenges Into Lessons

Remember your most embarrassing real estate challenges? Like that time you accidentally let the cat out during a showing? Or maybe you walked out of a listing appointment, muttering under your breath about never working with that client again (only to realize you left your keys on the table).  We’ve all been there, haven’t we?

On this episode of The Real Estate Woman, we talk about how to turn all these (bound to happen) challenges into learning opportunities. 

The Challenges Of Being a Real Estate Agent

Challenges – big and small – are part of the real estate territory.  They can make us want to hide under the covers, cry in our cars, or unleash our inner Hulk on unsuspecting colleagues.

But here’s the secret:  Those challenges can also be our greatest teachers. I firmly believe there are no mistakes in real estate, only lessons. 

The key is to learn how to embrace adversity, adapt to change, and turn obstacles into opportunities. That’s what successful women in real estate do.

So, grab your Wonder Woman cape, and let’s dive into the real estate challenges we face and how to conquer them.

Understanding Common Real Estate Challenges

Let’s be real – real estate isn’t all sunshine and open houses. It can be a tough business, filled with unique challenges that can test even the most seasoned agent’s resilience.

While I’ve certainly had my share of comical mishaps, the challenges we face in real estate often run deeper.

Real Estate Woman Turning Real Estate Challenges Into Lessons

Here are some of the most common hurdles women in real estate encounter:

  • Market Volatility: The market can change on a dime, leaving agents scrambling to adapt their strategies and manage client expectations.
  • Time Management: Balancing client needs, marketing efforts, administrative tasks, and personal life can feel like a juggling act.
  • Lead Generation: Consistently finding and nurturing quality leads is an ongoing challenge.
  • Competition: The real estate industry is fiercely competitive, requiring agents to constantly differentiate themselves.
  • Rejection and Setbacks: Not every deal will go through, and sometimes clients can be difficult. Dealing with rejection and setbacks is part of the job.
  • Burnout: The fast-paced nature of real estate can lead to burnout if agents don’t prioritize self-care and work-life balance.

But here’s the good news: These challenges are not insurmountable. By acknowledging them and developing strategies to overcome them, you can turn adversity into an opportunity for growth and success.

The Ever-Changing Real Estate Market

The real estate market is constantly shifting and changing colors. One minute it’s a seller’s market, the next it’s a buyer’s market. Interest rates fluctuate, inventory levels rise and fall, and buyer/seller expectations are in constant flux.

These market fluctuations can create significant challenges for real estate agents. But remember, successful women in real estate don’t run from challenges; they adapt to them and take action steps to face challenges in the best way possible. 

Debbie Lariviere Real Estate Challenges

Stay Informed

Subscribe to industry publications, follow reputable real estate blogs, and attend webinars and conferences. Knowledge is power in the real estate market.

By actively engaging in these activities, you’ll gain a deeper understanding of the real estate market, enabling you to make informed decisions and better serve your clients.

Be Flexible

Don’t be afraid to pivot your marketing and sales strategies based on current market conditions. What worked last year may not work this year.

Adjust your communication style and sales pitch to align with the current market sentiment. Explore innovative options like virtual tours, open houses, or staging to make your properties stand out and attract potential buyers.

Educate Your Clients

Help your clients understand the market dynamics so they can make informed decisions.

By staying agile and knowledgeable, you’ll be able to weather any market storm and emerge even stronger.

Debbie monter coaching

Leveraging Your Network and Overcoming the Fear of “Salesy”

One of the greatest assets you have as a woman in real estate is your natural ability to build relationships. Women often have a strong sense of community, a knack for connecting with others on a personal level, and a genuine desire to help.

But sometimes, we hesitate to share our professional accomplishments or ask for referrals, fearing we’ll come across as “salesy.”  Here’s the truth: People want to support you! But they need to know what you do and how they can help.

Actionable Tips for Authentic Networking:

  • Identify Your Target Audience: Who are the people you most want to connect with? Tailor your networking efforts to reach them.
  • Create Value: Host events, workshops, or webinars that offer valuable information or resources to your community.
  • Don’t Be Afraid to Ask: Let your friends, family, and acquaintances know you’re in real estate and that you would appreciate their referrals.

Remember, authentic networking is about building genuine relationships based on mutual respect and support. When you show up as your authentic self, people will be drawn to you, and business will naturally follow.

Monter Coaching podcast

Finding Success in Real Estate With Monter Coaching Today

Are you ready to elevate your leadership capabilities? Are you prepared to face the challenges of your profession and reach new heights in your career? 

A strategic session can provide you with the tools and insights you need to elevate your leadership. 

The journey to shattering the glass ceiling begins today. Elevate your leadership. Transform your career. Make the glass ceiling your new floor.

Book your strategy session today and take the first step toward peak leadership. 

The Real Estate Woman podcast is produced by Two Brothers Creative.

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Social Media For Real Estate Agents 

The Real Estate Woman Podcast

Social Media For Real Estate Success

Are you tired of spinning your wheels on social media, posting listings and open houses with barely a “like” to show for it?  How do you begin crafting social media for real estate

Many real estate agents struggle to make social media work for their business. But what if I told you that social media could be your secret weapon for explosive growth?

On this episode of the Real Estate Woman Podcast, Katie Lance dives deep into her expert insights on how to cut through the noise, build meaningful relationships online, and turn social media into a lead-generating machine.

Katie Lance’s Journey to Social Media Mastery

Katie Lance, CEO of Katie Lance Consulting, didn’t start out as a social media guru. 

Her journey began with a love for marketing and a deep appreciation for the hard work of real estate agents. Nearly two decades ago, she landed her first gig as a marketing director for a real estate brokerage, where she fell in love with the industry.

As social media emerged, Katie recognized its potential to transform real estate marketing. She honed her skills at Inman, 

growing their social media presence and becoming a sought-after speaker on the topic. In 2012, she launched her own company, helping countless agents and brokers navigate the ever-changing world of social media.

The Power of Authenticity & Engagement

So, what’s Katie’s secret sauce? It all starts with authenticity and engagement. Think of social media like a cocktail party. 

You wouldn’t just barge in, shout about your open house, and leave without talking to anyone, right? Yet, that’s how many agents use social media.

Katie emphasizes that social media is about building relationships, not just broadcasting messages. To do that, you need to be present and engage with your audience.

Monter Coaching podcast

Actionable Tips to Boost Your Engagement:

  • Set aside 10-15 minutes a day for intentional engagement. Scroll through your feed, but don’t just mindlessly like posts. Leave thoughtful comments, ask questions, and genuinely connect with others.
  • Leave meaningful comments – at least four words! “Congrats, [Name]! So happy for you!” is far more impactful than a simple “like.”
  • Be a “noticer.” Pay attention to what’s happening in your network. Celebrate others’ wins, offer support, and share relevant content.

By consistently showing up and engaging with your audience, you’ll start to build the know, like, and trust factor that’s essential for generating leads and referrals.

Creating High-Quality Content That Converts

While engagement is crucial, the quality of your content also plays a significant role. Katie cautions against falling into the trap of posting only promotional content. 

While listings, open houses, and testimonials are important, they shouldn’t be the sole focus of your social media presence.

  • Educational Content: Share market insights, neighborhood guides, tips for buyers and sellers, or even a “Did You Know?” series about local real estate facts.
  • Engaging Content: Give your audience a peek behind the scenes of your business, share client success stories, or highlight community events.
  • Promotional Content: This is where you showcase your listings, open houses, and new services.
  • Short-form video is a powerful tool for delivering quick, engaging content.  Don’t worry about fancy equipment – just grab your phone and share a quick tip or answer a frequently asked question. Katie recommends brainstorming a list of FAQs and turning them into 60-second videos.

By creating a mix of valuable content, you’ll establish yourself as a trusted resource and stay top of mind with potential clients.

Social Media For Real Estate Success Debbie monter coaching

Beyond Social Media: Other Marketing Tools & Strategies

Social media is just one piece of the puzzle. Katie reminds us that other marketing tools and strategies, like email marketing, can be incredibly effective for nurturing leads and staying connected with your sphere of influence.

Don’t underestimate the power of AI tools like ChatGPT for content creation. If you struggle with writer’s block or need help brainstorming ideas, ChatGPT can be your virtual assistant, generating creative copy and marketing ideas in seconds.

Most importantly, remember to personalize your content.  Your unique voice and perspective are what will set you apart from the competition. Don’t be afraid to let your personality shine through!

Embracing Emerging Technologies (Beyond AI)

While AI tools like ChatGPT are revolutionizing the way we create content, other emerging technologies are shaping the landscape of social media for real estate. 

Mini Blog Posts on Social

Platforms like Facebook and LinkedIn are seeing a rise in text-based content. These mini-blog posts allow you to share insights, spark conversations, and showcase your expertise in a concise format.

AI-Powered Video Editing Tools

Don’t let video editing skills hold you back. Tools like Captions can help you quickly edit videos, add captions, and create polished content, even if you’re not a tech whiz.

As Katie puts it, “We are still at the infancy of so much of this.”  The world of social media is constantly evolving, so embrace experimentation and stay curious about new technologies.

Real Estate Woman Social Media For Real Estate Success

Measuring Success: Key Metrics & Analytics

It’s not just about likes and comments. While those are nice to have, the real power of social media lies in the data. Katie explains, “It’s important to look at your data and there’s so many data options.”

Here’s a breakdown of key metrics you should track:

Meta Business Suite (Facebook & Instagram):

  • Reach: How far your content is spreading.
  • Interactions: Likes, comments, shares, and saves.
  • Saves vs. Shares: Understanding the difference between saved and shared content can reveal what resonates most with your audience.

YouTube Studio:

  • Watch time: How long people are watching your videos.
  • Top viewed videos: Which videos are most popular?
  • Engagement: Likes, comments, shares.

Podcast Platforms:

  • Downloads: How many times your podcast has been downloaded.
  • Listener demographics: Age, location, interests of your audience.

By regularly reviewing your analytics (Katie suggests quarterly), you can identify what’s working, what’s not, and adjust your strategy accordingly.

Social Media For Real Estate Success
apps on samrt phone

Debbie’s Take: The Power of Repurposing Content

One of the most effective strategies for maximizing your social media impact is to repurpose your content across different platforms.  

Debbie herself is a master of this, turning her podcast episodes into blog posts, short videos, and social media snippets.

“Every piece of content can really get repurposed in a number of different ways,” Katie explains. This approach not only saves time but also allows you to reach a wider audience. For example, a single podcast episode can become:

By thinking creatively about repurposing your content, you can amplify your message and get more mileage out of your efforts.

Start Your Social Media Real Estate Success

Social media is a powerful tool for real estate agents, but it requires a strategic and consistent approach. 

By following Katie’s expert advice, you can build genuine relationships, create high-quality content, and leverage emerging technologies to take your business to new heights.

Remember, it’s not about chasing every shiny object or posting for the sake of posting. It’s about connecting with your audience, providing value, and building a brand that lasts.

Ready to level up your social media game? Book a free consultation with Debbie or join Katie’s upcoming social media masterclass!

Debbie monter coaching

Contact  Monter Coaching Today

Are you ready to elevate your leadership capabilities? Are you prepared to face the challenges of your profession and reach new heights in your career? 

A strategic session can provide you with the tools and insights you need to elevate your leadership. 

The journey to shattering the glass ceiling begins today. Elevate your leadership. Transform your career. Make the glass ceiling your new floor.

Book your strategy session today and take the first step toward peak leadership. 

The Real Estate Woman podcast is produced by Two Brothers Creative.

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Best Characteristics of a Leader

The Real Estate Woman Podcast

The Best Characteristics Of A Leader In Real Estate

Ever wished you had the best characteristics of a leader? A set of superpowers to conquer the real estate world? To effortlessly close deals, inspire your team, and build an empire that leaves a lasting legacy?  Guess what? You already have them! 

In this episode of the Real Estate Woman Podcast, I’m unveiling the six key superpowers that successful female real estate leaders possess. 

These aren’t the kind you find in comic books, but they’re just as potent when it comes to achieving extraordinary results in your career.

Finding Your Super Powers

I remember when I was just starting, facing a particularly challenging negotiation. Doubts swirled in my head, and I felt like giving up. 

But then, I channeled my inner Wonder Woman – that unshakeable confidence and unwavering belief in myself – and I turned the situation around. 

It was a defining moment that taught me the power of harnessing my unique leadership superpowers. And now, I want to share them with you.

Superpower 1: The Strategic Visionary

The strategic visionary is the real estate agent with the crystal ball – the one who can see beyond the immediate horizon and anticipate the trends that will shape the future. 

This superpower enables you to make informed decisions today that will lead to long-term success.

Characteristics Of A Leader In Real Estate

Key Traits of a Strategic Visionary

  • Forward-Thinking: You’re always looking ahead, considering the potential impact of your choices on the future.
  • Analytical: You have a knack for analyzing data and identifying patterns that others might miss.
  • Proactive: You don’t wait for opportunities to come to you; you create them.

How to Cultivate Your Inner Strategic Visionary

Define clear, measurable objectives for your business and your career. Visualize your ideal future and the steps you need to take to get there.

Keep up with the latest industry news, market trends, and technological advancements.

Seek Mentorship: Learn from experienced leaders who have already achieved what you aspire to.

By cultivating this superpower, you’ll be able to make strategic decisions that not only benefit your business in the short term but also position you for long-term growth and success.

Superpower 2: The Emotional Intelligence Master

In a people-centric industry like real estate, emotional intelligence is your secret weapon. 

This superpower allows you to connect with clients on a deeper level, build trust with your team, and create a positive workplace culture that attracts and retains top talent.

The Best Characteristics Of A Leader In Real Estate

Key Traits of an Emotional Intelligence Master

  • Empathy: You genuinely care about the needs and feelings of others.
  • Self-Awareness: You understand your own emotions and how they impact your behavior.
  • Great Listener: You actively listen to others, seeking to understand their perspectives.

How to Master Your Emotional Intelligence:

Pay full attention to what others are saying, both verbally and nonverbally. Learn to identify and express a wide range of emotions. This will help you build stronger relationships, resolve conflicts effectively, and make better decisions.

Remember that emotional intelligence is a skill that can be developed over time with practice and effort. It requires self-reflection, empathy toward others, and effective communication skills. 

Foster an environment of trust, respect, and open communication.

By mastering emotional intelligence, you’ll create stronger relationships, enhance collaboration, and ultimately achieve greater success in your real estate career.

Superpower 3: The Resilient Force

Real estate is not for the faint of heart. It’s a rollercoaster of highs and lows, filled with unexpected challenges and setbacks. 

But the resilient force never gives up. She embraces adversity as an opportunity for growth, bouncing back stronger than ever.

Key Traits of a Resilient Force

  • Determined: You have an unwavering commitment to your goals, even in the face of obstacles.
  • Adaptable: You can quickly adjust to changing circumstances and find creative solutions.
  • Optimistic: You maintain a positive outlook, even when things get tough.

How to Unleash Your Inner Resilient Force

Resilience is a crucial quality for successful leaders. Rather than viewing setbacks as reasons to give up, they learn from their failures and see them as valuable experiences that contribute to their growth. 

Embracing change is essential, as new ideas and innovative approaches can lead to success. Additionally, building a supportive network of positive individuals who can offer encouragement and guidance during challenging times is vital. 

By cultivating resilience, real estate leaders can navigate through stormy waters, emerge stronger, and become more confident in their ability to lead effectively.

Debbie The Best Characteristics Of A Leader In Real Estate

Superpower 4: The Confident Communicator

Communication is the cornerstone of success in real estate. 

Whether you’re negotiating a deal, leading a team meeting, or simply connecting with a client, your ability to communicate clearly and persuasively can make all the difference.

Key Traits of a Confident Communicator:

  • Articulate: You can express your thoughts and ideas in a clear and concise manner.
  • Persuasive: You know how to influence others and win them over to your point of view.
  • Assertive: You can confidently express your needs and opinions while respecting the views of others.

How to Become a Confident Communicator:

Practice Public Speaking, like joining a Toastmasters club or taking a public speaking course, this will get you out of your comfort zone.

Additionally, taking a writing workshop hiring a writing coach, or reading books on the subject can always help you improve. 

By honing your communication skills, you’ll be able to build stronger relationships, close more deals, and lead your team to success.

Monter coaching podcast

Superpower 5: The Global Connector

In today’s interconnected world, networking is more important than ever. The global connector understands the power of relationships and has an innate ability to build and maintain a vast network of connections.

Key Traits of a Global Connector:

  • Outgoing: You enjoy meeting new people and building relationships.
  • Relationship-Oriented: You genuinely care about others and prioritize building long-term connections.
  • Resourceful: You know how to connect people and resources to create win-win situations.

How to Expand Your Global Network:

  • Attend Industry Events: Conferences, workshops, and networking events are great places to meet new people.
  • Connect on Social Media: LinkedIn, Twitter, and Facebook are valuable tools for building your network.
  • Seek Out Mentors and Collaborators: Connect with experienced professionals who can offer guidance and support.
  • By expanding your network, you’ll open yourself up to new opportunities, gain valuable insights, and build a strong support system for your real estate career.
The Real Estate Woman The Best Characteristics Of A Leader In Real Estate

Superpower 6: The Chief Growth Officer

The chief growth officer is the engine of the business, always looking for ways to expand, innovate, and improve. 

This superpower is essential for driving sustainable growth and achieving long-term success.

Key Traits of a Chief Growth Officer:

  • Innovative: You’re constantly generating new ideas and solutions.
  • Driven: You have a strong desire to succeed and achieve your goals.
  • Results-Oriented: You focus on tangible outcomes and measure your progress.

How to Channel Your Inner Chief Growth Officer

Identify Growth Opportunities by looking for new markets, products, or services that can help your business grow.

Create a roadmap for achieving your growth goals regularly assess your results and adjust your strategies as needed.

By embracing your inner chief growth officer, you’ll be able to take your real estate business to new heights and achieve your full potential.

Monter Coaching The Best Characteristics Of A Leader In Real Estate

Start Showing Your Superpowers

Remember, you already possess these superpowers. They’re within you, waiting to be unleashed. By cultivating these six key traits, you can conquer any challenge, achieve your wildest dreams, and make a lasting impact in the real estate world.

So, what are you waiting for? 

It’s time to activate your superpowers and soar to new heights! Share your superpowers in the comments below or book a free strategy session with me to discover how you can unlock your full potential.

Contact  Monter Coaching Today

Are you ready to elevate your leadership capabilities? Are you prepared to face the challenges of your profession and reach new heights in your career? 

A strategic session can provide you with the tools and insights you need to elevate your leadership. 

The journey to shattering the glass ceiling begins today. Elevate your leadership. Transform your career. Make the glass ceiling your new floor.

Book your strategy session today and take the first step toward peak leadership. 

The  The Real Estate Woman podcast is produced by Two Brothers Creative.

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The Bedrock of Success: Winning with Effective Communication

The Real Estate Woman Podcast

The Bedrock of Success: Winning with Effective Communication

In real estate, deals hinge on trust and understanding; and effective communication is the cornerstone of any successful business.

While negotiation skills and market knowledge are undeniably valuable, it’s the ability to connect with clients and colleagues on a deeper level that truly sets agents apart. 

This connection is fostered through the power of inquiry – the art of asking meaningful questions and actively listening to the answers.

Imagine a scenario where a client expresses their desire to find a “perfect” starter home. What exactly constitutes “perfect” for them? Is it a specific number of bedrooms, proximity to schools, or a charming neighborhood feel? 

The Real Estate Woman

In the latest episode of The Real Estate Woman, expert coach Debbie Lariviere dives deeper into business communication for success with more intentional questions like “What’s most important about your ideal starter home?” or “What kind of lifestyle are you envisioning in this new space?”, you gain invaluable insights into their true priorities. 

This, in turn, allows you to tailor your approach and present properties that genuinely align with their needs.

Effective communication goes beyond simply asking questions; it requires active listening and understanding the nuances of language. Let’s explore the potential pitfalls of seemingly innocuous words and how clarifying meaning can transform your interactions.

The Power of Inquiry and the Weight of Words

Annie Duke, a renowned decision scientist, highlights the importance of considering the “weight” of words when communicating. Terms like “always,” “never,” “maybe,” and “probably” can be interpreted vastly differently depending on the individual. 

Consider the word “probably.” To one person, it might suggest a 70% chance of something happening, while another might interpret it as a vague 50/50 possibility.

The Bedrock of Success: Winning with Effective Communication

Case in Point: The “Probably” Problem

Imagine a situation where a colleague tells you they’ll “probably” send over some market data by the end of the day. You interpret this to mean it’s highly likely you’ll receive the information, allowing you to move forward with a client presentation. 

However, your colleague might have intended a more casual “maybe,” leading to a frustrating delay on your end. This disconnect in interpretation can be easily avoided by clarifying expectations. A simple follow-up question like “Can you confirm you’ll have the data to me by 5 p.m.?” fosters clear communication and keeps everyone on the same page.

The Art of Asking Effective Questions: Building on Curiosity

Questions are the cornerstone of obtaining the information needed to understand your client’s needs and goals. However, the “how” and “what” of your inquiries play a crucial role in steering a productive conversation. 

Instead of relying on accusatory “why” questions (e.g., “Why haven’t you made a decision yet?”), utilize open-ended “what” and “how” questions that encourage detailed responses. Here are some examples of powerful “what” questions that can unlock valuable insights:

  • “What’s important about [topic] to you?” This question helps you understand your client’s priorities and tailor your approach accordingly.
  • “What got in the way of you accomplishing [goal]?” Identifying roadblocks allows you to offer solutions and demonstrate your understanding of their challenges.
  • “What did you expect to gain and how will you do it differently next time?” This fosters a learning environment and encourages clients to be more proactive in future transactions.
  • “What impact do you want to have with that objective?” By understanding their long-term goals, you can showcase properties that fit seamlessly into their broader vision.
  • “What is allowing you to give more power to [person/situation]?” This question helps uncover their decision-making process and allows you to leverage those influences.
  • “What are you sacrificing when you continue with these same work habits?” This self-reflective question can be particularly insightful when discussing investment strategies or property choices.
effective communication and questions

Beyond Questions: Non-verbal  Effective Communication

Effective communication transcends spoken words. Your body language, tone of voice, and facial expressions all contribute to the overall message you convey. 

Maintaining eye contact, nodding attentively, and mirroring positive body language can build rapport and demonstrate genuine interest in your client’s perspective. Conversely, crossed arms, fidgeting, or a distracted gaze can create a sense of distance and erode trust.

Communication Styles and Adaptability

People communicate in different ways. Some clients may be detail-oriented and require a methodical, data-driven approach, while others prefer a casual, conversational style. 

As a successful real estate agent, it’s crucial to adapt your communication style to resonate with each individual. Actively listen to their preferred language and adjust your approach accordingly. For example, if a client seems overwhelmed by technical jargon, simplify your explanations.

Beyond Questions: Non-verbal  Effective Communication

The Art of Negotiation: Effective Leadership Communication

Effective communication isn’t just about understanding client needs; it’s also about navigating the complexities of negotiation. Skilled real estate agents leverage their communication prowess to achieve favorable outcomes for both buyers and sellers.

  • Framing: The way you present information can significantly impact the negotiation process. Highlighting the value proposition of a property for a buyer or the unique selling points of a home for a seller can position you for a stronger offer.
  • Active Listening and Empathy: Negotiation is a two-way street. By actively listening to the other party’s concerns and empathizing with their perspective, you can build bridges and find common ground.
  • Mirroring and Matching: Mirroring the other party’s communication style, both verbal and non-verbal, can subconsciously build rapport and trust.
  • Calibration: Skilled agents can “calibrate” their communication style based on the situation. Maintaining a calm and professional demeanor, even in heated negotiations, demonstrates control and inspires confidence.
  • Clear and Concise Communication: Ambiguity breeds confusion. Clearly articulate your points without being overly aggressive.

Technology For Your Communication Strategies

The real estate industry has embraced technology to enhance communication and streamline processes. Here are some ways technology can be leveraged:

  • Client Relationship Management (CRM) Tools: CRMs help manage client interactions, track communication history, and ensure timely follow-up.
  • E-Signatures: Electronic signatures expedite document signing, saving time and enhancing convenience.
  • Virtual Tours and Online Marketing: High-quality virtual tours and targeted online marketing campaigns effectively showcase properties to a wider audience.
  • Communication Platforms: Platforms like instant messaging and video conferencing can facilitate real-time communication and collaboration.

However, technology is a tool, not a replacement for human interaction. The best agents leverage technology to enhance, not replace, personalized communication.

Technology For Your Communication Strategies

Building Long-Term Relationships Through Effective Communication

Effective communication isn’t just about closing deals; it’s about building long-term relationships with clients. By consistently demonstrating your expertise, attentiveness, and clear communication, you become a trusted advisor – a resource clients can rely on throughout their real estate journey.

Here are some additional ways to foster long-term relationships:

  • Regular Communication: Provide updates on market trends, share relevant listings, and keep clients informed without being intrusive.
  • Proactive Problem Solving: Anticipate client concerns and proactively offer solutions. This demonstrates your commitment to their success.
  • Exceeding Expectations: Go the extra mile by providing personalized service, offering referrals for related services (e.g., mortgage brokers, and home inspectors), and celebrating their milestones.
  • Building a Network: Cultivate relationships with other industry professionals and leverage your network to connect clients with the right resources.

Effective Communication is the Cornerstone of Success

It fosters trust, builds rapport, and allows you to understand your client’s needs and goals truly. You can build a thriving real estate career and forge long-lasting client relationships by mastering the art of inquiry, active listening, and adapting your communication style. 

Remember, in the fast-paced world of real estate, clear communication paves the way for success, leaving a positive impact on every interaction.

Contact  Monter Coaching Today

Contact  Monter Coaching Today

Are you ready to elevate your leadership capabilities? Are you prepared to face the challenges of your profession and reach new heights in your career? 

A strategic session can provide you with the tools and insights you need to elevate your leadership. 

The journey to shattering the glass ceiling begins today. Elevate your leadership. Transform your career. Make the glass ceiling your new floor.

Book your strategy session today and take the first step toward peak leadership. 

The  The Real Estate Woman podcast is produced by Two Brothers Creative.

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Building a Women’s Real Estate Network for Success

The Real Estate Woman Podcast

The Importance of Building A Women’s Real Estate Network

Imagine having a support group so good that it empowers you and elites you to achieve your dreams and break the glass ceiling. This is why women’s real estate networks are essential for today’s professionals. 

In this episode of the Real Estate Woman Podcast, we talked with Laura Keller from the Real Estate Team in Ottawa and the founder of a Women in Real Estate professional networking group to discuss why these are a necessity for our professional success. 

Why The Need for Women’s Real Estate Networks?

Did you know that 66% of the real estate industry is made up of women? Despite this significant presence, there’s not enough conversation around the unique challenges we face daily. 

That’s where women’s real estate networks come into play. It’s important to express our concerns and share our experiences in the real estate world, but how can we do it without safe spaces to do so? 

Women and Real Estate

Many women in real estate encounter systemic challenges that hinder their professional growth and development. Balancing act between professional responsibilities and personal commitments, women frequently juggle multiple roles, managing careers alongside family and caregiving duties. 

This dual burden can lead to heightened stress and burnout, making it hard to maintain a steady career progression.

Women’s real estate networks provide a space for us to come together, discuss unique situations, and offer different perspectives. They are like regular networking with a twist. These groups are not just about connecting with others but about launching and elevating our careers in real estate together. 

By partaking in or starting a women’s real estate network, you can gain valuable insights, support, and opportunities to grow both personally and professionally.

Building Powerful Real Estate Networking Events

Building Powerful Real Estate Networking Events

So, how can you start building your own networking group for women? What are the critical aspects you need for success?

An Agenda for your Women’s Real Estate Network

Be intentional in your discussions by establishing a clear agenda that outlines the key topics you want to address. This will ensure that the time spent in meetings is used effectively to advance these goals.

This will also help keep the conversation focused and productive. Aim to discuss strategies and initiatives that support and grow women in the real estate industry, such as mentorship programs, networking opportunities, and professional development.

Listen to The Needs of Women in Real Estate

While an agenda is necessary, having an open mind and ears is equally important. Take the time to understand what women like you in the real estate industry want. 

You can even conduct surveys, hold focus groups, or have one-on-one conversations to gather insights on their aspirations, challenges, and areas of interest happening in your real estate sector. 

This will allow you to tailor your networking meeting to meet these specific needs. Encourage open dialogue and create a supportive environment where they feel comfortable expressing their ideas and concerns. 

By actively listening, you can foster a community that empowers women to reach their high potential and achieve the dreams they didn’t even know they had. 

Alt: Launching Networking Opportunities for women with monter coaching

Keep it Organic

Networking shouldn’t be complicated; it should be fun. Whether it’s a wine gathering, a coffee discussion, or a cheese board talk, let the conversation flow and allow questions and discussions to arise naturally.

Get To Know The Woman in Real Estate You Work With  

In this field, we often work with a multitude of clients, colleagues, and partners, many of whom we never meet in person. This lack of personal connection can sometimes lead to misunderstandings and a sense of detachment.

Face-to-face interaction is a vital component of building strong, meaningful relationships, especially in the real estate industry.

Taking the time to engage in face-to-face interactions presents a golden opportunity to bridge these gaps. Meeting your female colleagues in person allows for more nuanced communication. Body language, tone of voice, and facial expressions can convey what emails or phone calls cannot. 

It demonstrates a commitment to the relationship, showing that you value the other person’s time and input, especially in real estate, where transactions and negotiations require a high level of trust and mutual understanding.

women's real estate network with Debbie

The Hot Topics of Women Real Estate Networking 

What do women talk about in these conversations? What is the common paint point for real estate professionals? Laura Keller explains that this conversation might vary depending on the area, city, and country, but there is usually the common ground. 

From her experience, these are the topics that often arise at these networking events for women in real estate. 

Socializing

Socializing helps build a strong network of contacts and potential clients. Building relationships within the industry can lead to referrals, partnerships, and mentorship opportunities, which are key to long-term success.

Safety

Ensuring personal safety is a significant concern for women in real estate, given the nature of the job often involving meeting new clients and visiting properties alone. 

Discussing strategies and tools to enhance safety can empower women to work confidently and securely.

Financial Stability and Independence

Understanding financial management, investment opportunities, and how to create sustainable income streams are recurrent topics of conversation for building a successful and independent career.

Laura Keller Real Estate team in Ottawa

Marketing, Client Care, and Service

Excellence in marketing, client care, and service is vital in real estate to differentiate oneself in a competitive market. 

We should focus on developing strong marketing plans, providing exceptional client service, and building a loyal client base to enhance their reputation and business growth.

The Power of Real Estate Social Network Through Facebook 

All this being said, a common question remains: how does one create or find this kind of women’s real estate network?

Facebook groups have emerged as a powerful tool for networking in the real estate industry. With their familiar interface and user-friendly features, these groups offer a comfortable and accessible platform.

One of the key advantages of using Facebook groups is the ease of participation. Most professionals are already on Facebook for personal use, making it a seamless extension to join and engage in real estate-focused groups. 

Debbie Lariviere how to build networking real estate groups

Launching Networking Opportunities for Women in Real Estate

At its core, building a women’s real estate network is about understanding the interests and needs of you and your colleagues in your specific area, as these can vary greatly depending on the region. 

The goal is to create a supportive and safe community where women in real estate can come together to share experiences, insights, and opportunities.

Start empowering those around you and growing your leadership capabilities. If you want additional guidance on how to break your glass ceiling, at Monter Coaching, we are ready to give you the tools you need. 

The journey to reach the next level starts today. Elevate your leadership. Transform your career. Make the glass ceiling your new floor.

Book your strategy session today and take the first step toward peak leadership. 

The Real Estate Woman podcast is produced by Two Brothers Creative.

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