Key takeaways from our March 2025 Masterclass with guest speaker Alley Buscemi.
1. Creating Affinity Groups: Making the Brokerage Feel Smaller
Why It’s Important: Affinity groups build a sense of community, strengthen relationships, and create opportunities for collaboration within your brokerage. A strong real estate team thrives on connection and shared success.
How to Implement:
- If a networking space doesn’t exist, create one.
- Connect with like-minded professionals to strengthen engagement.
- Encourage peer support and knowledge-sharing within your real estate brokerage.
💡 “If the table doesn’t exist, make the table.”
2. Leveraging Events to Build Your Network
Why It’s Important: Regional and national real estate events provide valuable networking opportunities and exposure. Being intentional about how you approach them maximizes their impact and helps in business growth.
How to Implement:
- Regional Events: Know your feeder markets, attend their events, and create your own to attract high-performing real estate teams.
- National Events: Be present at major industry conferences, but also have a follow-up system in place to build relationships.
- Strategic Follow-ups: Don’t just exchange business cards—connect on Instagram to stay in front of key real estate professionals and potential partners.
💡 “The best system is the system you’re actually going to do.”
3. Preparing for Events: Be Proactive
Why It’s Important: A strong pre-event strategy ensures meaningful connections and maximizes your networking efforts, leading to more real estate referrals and business expansion.
How to Implement:
- One Month Before: Email attendees and suggest meeting up to discuss brokerage success strategies.
- Strategic Outreach: Focus on people you want to build relationships with, including real estate brokerage owners and high-performing agents.
- Encourage Networking: Invite people to bring friends, expanding your circle of real estate professionals and potential collaborators.
💡 “Start with the people you kind of know and want to build more with.”
4. Branding Yourself: Wave the Flag
Why It’s Important: Personal branding in real estate is key. Wearing something recognizable sparks conversation and makes you more memorable, helping you stand out as a top-performing real estate professional.
How to Implement:
- Wear gear from your alma mater, favorite sports team, or a band you love to create a natural conversation starter.
- Use this as an icebreaker to make connections outside of business talk, strengthening relationships within the real estate community.
💡 “It gives a personal connection and an icebreaker beyond business talk.”
5. Follow-Up Strategy: Staying Top of Mind
Why It’s Important: Consistent and meaningful follow-ups strengthen relationships, increase conversion opportunities, and establish you as a go-to expert in your market.
How to Implement:
- Immediately: Email VIP contacts and key real estate professionals.
- After the Event: Email all new contacts, ask for birthdays and mailing addresses to build rapport.
- Engagement: Update your CRM with real estate leads, send handwritten notes or small gifts to potential partners and clients, and interact on Instagram.
- Quarterly Check-ins: Stay in touch with real estate brokerages and industry leaders without spamming.
6. Instagram as a Business Tool
Why It’s Important: Social media marketing for real estate is crucial. Optimizing your Instagram strategy helps attract potential clients, recruit top agents, and expand your brokerage’s reach.
How to Implement:
- Know Your Audience: Target real buyers, sellers, and investors in your area—not just other agents.
- Optimize Your Bio: Clearly state your expertise in real estate, brokerage services, and market knowledge.
- Train Your Algorithm: Follow real estate-related content that supports your business, mute distractions that don’t serve your brokerage growth.
- Post Strategic Content:
- Social proof: Showcase your real estate transactions and market expertise.
- Personal content: Share hobbies, values, and interests to make authentic connections.
- Local insights: Highlight businesses, favorite spots, and use collaborations to expand reach in your market.
Final Thoughts
By implementing these real estate business growth strategies, you can make your brokerage feel smaller, build deeper relationships, and create a sustainable, long-term success model. Start putting these insights into action today!
Have questions or want personalized coaching? Let’s connect!
